Updates

Wallet passes aren’t just replacing physical access and loyalty cards, they’re reshaping entire industries, from coworking spaces to transport systems.

We’ve already been raving about why wallet passes will soon take over ticketing, loyalty and membership. But what we haven’t shouted about enough is their little-known geo-fence feature: location-based alerts which can take customer convenience to another level.

Digital wallet passes are quickly emerging as a powerful alternative to traditional physical cards, passes, and paper-based tickets. We now use our smartphones for everything, they’ve become such an integral part of daily life that businesses are finding new ways to incorporate them into the customer experience, and no more so than in the form of the digital wallet pass.

Most businesses know that customer loyalty can be hard to earn but is easily lost. The rise of digital loyalty passes will become a new tool to help these businesses keep their customers engaged.

If ever you’ve wondered how to design an Apple Wallet pass, we’ve got you covered. Your starting point when designing a wallet pass always depends on what you need it to do. There are so many possibilities, and remember, your wallet pass might need to do more than one thing.

Let’s face it, having to carry around a physical membership card which can fall down the back of the sofa, get left at home, or worse, fall into the wrong hands is not the best user or member experience.

Picture this: a typical university which has 50,000 students will have approximately 250kg of plastic ID cards floating around campus. And let's be honest, how many of those end up lost, damaged, or forgotten at the bottom of a backpack?

Mobile wallet passes are transforming hotel check-ins by letting guests bypass reception and access rooms with a phone tap. This secure, contactless technology reduces waste while keeping all travel documents conveniently stored in one digital location.

Smartphones have become personal identity platforms that create neurological dependency, with digital wallets transforming phones into universal keys. This technology is fundamentally reshaping how we interact with identity, security, and convenience in our daily lives.

Sports clubs come in all shapes and sizes, from the local bowling club with a quaint clubhouse, to the sprawling golf club with locker rooms, a bar, and even a spa. No matter the scale, one thing these clubs all have in common is the need to control access for their members.

Every gym, whether it’s no-frills budget-friendly establishment, or a more premium towels-included offering, share a common goal: to create a safe and enjoyable environment for their members to work out.

Wallet passes for iPhone are now even more sophisticated than they used to be. Apple has been working on building out the capability of wallet passes for a better attendee experience, whether it’s a sports match, music event or conference there’s so much more you can now do with a mobile wallet pass.